Initiative to support and develop certificate and training programs for hospitals, patient specialists and medical travel marketing professionals
PRLog – Feb. 25, 2015 – PALM BEACH GARDENS, Fla. — In a measure that parallels the country’s sustained economic growth, heightened exposure to international markets, and the European Directive on cross-border healthcare, the Medical Tourism Association has established a joint Chapter Program in Hungary to raise awareness of the high level of health and wellness services available in Central Europe’s most Western-style democracy.
“When people think of Hungary in terms of health and wellness, thermal springs and dentistry are likely to come to mind,” said Akos Farkas, the CEO of MTA Hungary. “But, Hungary is also about orthopedic surgery and oncology — with one of the best institutes in the world — ophthalmology, successful fertility treatments, and cardiac and loco-motor disease rehabilitation.”
Renée-Marie Stephano (http://www.medicaltourismcongress.com/renee-marie-stephano-jd/), president of the Medical Tourism Association (http://www.medicaltourismassociation.com/en/index.html), said new air traffic management policies that shorten routes into and out of Hungary and help reduce fares into the landlocked destination are influencing the travel plans of potential medical tourism patients beyond traditional Turkish baths.
“Hungary has a thriving dental tourism industry” said Stephano. “But dentistry alone is no longer enough to sustain Hungary as a leading destination in Europe for health and wellness. A new level of thinking must not only include the development of clinics that feature new and expanded specializations, but the education and training for those with a role in medical tourism to make novel thoughts a reality.”
To this end, Stephano said the Medical Tourism Association will work specifically with MTA Hungary to provide strategic, operational and educational support to develop certificate and training programs for hospitals, patient specialists and medical tourism marketing professionals.
Farkas said Hungary has contributed many inventions to the medical industry, from vitamin C and a cure for puerperal fever to sensolite treatment and sonotherapy.
“Now we have to adapt them well,” said Farkas. “Our mission is to provide a total healing experience beyond expectations. Outstanding service is not limited to medical treatments; it has to pamper the patient’s five senses to relieve body and mind. We proudly represent the best of what Hungary can offer.”
Located in the heart of Europe where a new cross-border directive allows for the free movement of labor and patients across member states, Hungary has been an attractive destination for medical tourism patients from the United Kingdom, Germany, Denmark, Italy, Switzerland, Russia and Scandinavia. Renowned for its thermal spring resorts, Hungary is also a prime health tourism destination for dental procedures and treatments, which an EU study concluded to be the most affordable among nine member nations.
About Medical Tourism Association
The Medical Tourism Association is the first membership-based international nonprofit trade organization for the medical tourism and healthcare industry made up of top international hospitals, healthcare providers, medical travel facilitators, insurance companies, and other affiliates committed to promoting the highest level of quality healthcare to patients in a global environment.